BASE & BACK
Case Studies

What we build around the business.

A look at the identity, systems and workflows we build around owner-led businesses.

01 / Business identity + setup

Residential construction business

From fragmented setup to one consistent client-facing business.

Anonymised project
THE CONTEXT

The starting point

  • Fragmented business identity
  • Inconsistent client-facing material
  • No clear digital/business setup
  • Quotations and customer-facing documents not standardised
THE WORK

What Base & Back built

  • Business identity / logo direction
  • Domain and professional email structure
  • Website
  • Google Business setup/support
  • Quotation templates
  • Consistent client-facing branding
THE OPERATIONAL CHANGE

What changed

  • One consistent visual identity
  • A clearer customer journey
  • More professional quotations
  • Business assets organised in one system
02 / Quotes + workflow

Builder quotation workflow

Turning rough job information into professional customer documents.

Anonymised project
THE CONTEXT

The problem

Job details arrive in rough notes and messages and need to be turned into clear, professional quotations.

Job informationStructured scope & pricingFinished quotation
THE WORK

What we built

  • Reusable quotation structure
  • Scope-of-work formatting
  • Consistent pricing presentation
  • Exclusions / assumptions / notes structure
  • Branded customer-facing output
  • Repeatable workflow from job information to finished quotation
THE PRACTICAL VALUE

Why it matters

  • Less improvisation each time
  • More consistent customer communication
  • Easier to review what has been included or excluded
  • Professional output that can be reused across projects
Free Business Audit

Your business does not need to look like these examples.

If the admin, identity or customer journey feels improvised, we can start with a Free Business Audit.

Request a Free Business Audit